After the closure of the internal studios and the abandonment of Jade Raymond in February 2021, many fans and many investors have wondered what the future of Google Stadia would be. Last October, there were numerous rumors about a new project linked to the sale of the technology to third party studios interested in streaming, and a recent Business Insider report would seem to confirm these rumors, with Google that would be trying to save Stadia by shifting attention from on the consumer side to agreements with other software houses.
Google Stadia proved to be a flop despite the good conditions, with many active users below expectations and fluctuating sales. According to reports from Business Insider, Phil Harrison’s studio is trying to save Stadia by offering its technology to publishers interested in streaming, thus allowing it to publish video games using Stadia as a white label infrastructure.
Google’s idea would be to lend its technology for cloud gaming, recovering costs through agreements with other publishers or software houses, rather than entering into agreements to publish video games on its platform. Business Insider talks about negotiations with Bungie and Capcom. Still, at the moment, it is not clear whether these have gone through or not, especially considering that Sony recently acquired the first. Also, according to the report, Google would have renamed the Stadia technology “Google Stream.”
Google’s cloud technology has received a lot of praise and allows you to effectively stream video games like Destiny or Red Dead Redemption 2 at low latency. Agreements with third-party studios could save the project, although unfortunately, consumers will suffer, who will see less investment on the software front. In all cases, Phil Harrison has stated that in 2022, at least 100 new video games will arrive on the platform.