According to the latest Bloomberg report, Netflix will begin adding video games to its catalog starting in 2022. The streaming giant seems to be willing to expand beyond films and TV series, intending to conquer a market with one of the highest barriers to entry.
As reported by Bloomberg, Netflix will begin offering video games within the next twelve months. It is not clear whether directly on the main platform or on a second platform created specifically for it and will continue in the following years if the investment proves to be a success. The video game market is one of the most profitable in the world, and after Amazon and Google, even Netflix would like to try to challenge the three giants of the sector.
Also, according to Bloomberg, Netflix has recently opened hiring to create a new team led by Vice President of the gaming section Mike Verdu, who will report directly to CEO Greg Peters. The hired developers appear to be former Electronic Arts and Facebook Gaming employees and are already working on new video games.
Amazon and Google have tried to conquer a slice of the gaming market over the last few years, with Luna and Stadia, respectively. The first of the two services is still in the “beta” phase while Stadia has not met the hoped-for success, and in this period, it is particularly difficult to snatch players from Sony, Microsoft, and Nintendo. It will certainly be interesting to find out in detail what Netflix’s response will be, especially if the videogame offer will be integrated into the basic service or require a second subscription.