Previously Microsoft tried to build a streaming platform of its own, but it had to end because it could not compete with other large streaming platforms. Microsoft announced the closure of the Mixer and chose to join Facebook Gaming.
Recently, on June 22, 2020, based on a report from The Verge, the streaming platform from Microsoft, Mixer, announced the termination of service and switched to partnering with Facebook Gaming. Streamer from Mixer will be transferred to Facebook Gaming today, and Microsoft will close the Mixer service next month.
Microsoft has tried its best so that Mixer can compete with Twitch, YouTube, and even Facebook Gaming. But on June 22, they said, “We are starting to stagger.” Phin Spencer, Microsoft Gaming Head, said in an interview with The Verge, “I think the Mixer community currently benefits a wide audience on Facebook, through their features and unlimited access to gamers through the Facebook social platform.”
On July 22, 2020, all streamers from Mixer will automatically switch to Facebook Gaming. Streamers that generate revenue from Mixers will be eligible for the Facebook Gaming Level up program.
For those of you who have never heard of the Mixer platform, Mixer is a platform for streaming games that was founded by Microsoft in 2016. In 2019, Mixer made a lot of buzzes. By spending a lot of money to attract famous streamers like Ninja and Shroud from Twitch to increase the audience.
But in the end, the Mixer remained undeveloped, and there were even rumors that Facebook Gaming had also been negotiating with Ninja and Shroud. But until now, there has been no information that can support this rumor. With the Mixer platform closed, the two famous streamers will likely return to Twitch or other streaming platforms.
Let’s see if Shroud and Ninja will move to Facebook or return to Twitch.