This year, Gamescom will occur as a hybrid event, half live and half digital, as has now been announced. A purely online concept like last year will therefore not exist again in 2021.
In the current pandemic situation, it was already expected that Gamescom could not take place this year as one is used to. However, this year it should not only take place online. After all, at a digital event, it is impossible to try out any games, which is part of a game fair. That is why there is, for example, an “entertainment area” on the exhibition grounds this year, but only for a smaller number of people.
Shows such as the Opening Night Live or the Gamescom studio should also retake the place. There will also be an event arena for e-sports or cosplay performances. You can then “network” in a business area, they say, probably make important contacts, hopefully without a handshake and with the necessary minimum distance.
For the first time, there will be a platform online called “Gamescom biz,” which will also deal with marketing topics and networking for companies and employees in the gaming industry (of course, there are many nice English terms in the explanation).
“The devcom and Gamescom Congress are also planned for 2021 both locally and digitally,” the announcement said. The former is a program for developers. The latter is a congress for personalities from various industries involved in gaming and who are to be networked.
On the official Gamescom website, the event team once again describes exactly what advantages they see in their concept for 2021. Of course, hygiene and distance rules are planned so that exhibitors and the public are safe. The concept this can ye ever read. How well all of this will be enough to make a live event safe in these times remains to be seen.
Planning live events at all is, of course, still currently a risk, and it is always possible that these cannot take place after all. For example, a live event at E3 has already been completely canceled this year; it will only occur online.