Facebook is changing. The platform is moving forward, and the company behind it is transforming into the name Meta. Mark Zuckerberg announces many changes, talks about the metaverse, and removes automatic facial recognition in photos. This system has been available on the platform for years, and it worked quite well. It allowed us to be marked in the photos of friends in a way that did not require our action – artificial intelligence performed the appropriate operations for us.
Soon, however, Facebook will resign from this function. The platform removes the system, so it will not automatically identify our face in photos or videos. In addition, Facebook will remove all the templates it accumulates – more than a billion data that will disappear. The official reason is the growing privacy concerns surrounding this technology. While it is sometimes useful, it can also be used in a way that does not suit everyone, as is the case, for example, in China when verifying citizens.
However, facial recognition will remain part of Facebook and will be used in particular situations. We are talking about verifying your identity or unblocking your account. It is worth noting that the end of automatic face recognition on the Mark Zuckerberg platform does not mean the end of the technology itself, which is also used by other portals.